FlexPath DXP Core Subscriptions Explained
An overview of the three core FlexPath DXP product modules — GPQ, SVP, and SBP — including their capabilities, ideal use cases, pricing, and how they work together as part of the VeriQual™ platform.
Overview: The FlexPath DXP VeriQual™ Platform
FlexPath DXP VeriQual™ is an identity-first pre-qualification platform that connects verified shoppers to real vehicles, real lenders, and real payments — seamlessly embedded within a dealer's Search Results Page (SRP) and Vehicle Detail Page (VDP) experience.
Rather than functioning as a standalone pre-qualification widget, FlexPath operates as a true Digital Experience Platform (DXP), transforming a dealer's website into a verified-credit gateway. Where traditional approaches rely on multi-step forms and estimated payments, FlexPath delivers verified, credit-matched payments with low friction — creating a high-trust buying journey that consistently drives materially higher conversion rates, often exceeding 2× lift.
The platform is built around three core modules — GPQ (Get Pre-Qualified), SVP (Single-Vehicle Pre-Qual), and SBP (Shop-by-Payment) — each designed to address a distinct stage of the digital shopping journey. All modules integrate seamlessly with existing CRM systems, websites, advertising channels, and lead workflows.
Module 1: GPQ — Get Pre-Qualified
Instant verified leads with near-zero form friction
GPQ is the foundational FlexPath module. It delivers identity-first pre-qualification embedded directly on the dealer website, generating verified, credit-analyzed leads using only a shopper's phone number.
Key Capabilities
- Phone-number-only entry — a low-friction experience that removes the barriers of traditional multi-field forms
- Real-time verified lead generation — produces credit-analyzed leads the moment a shopper completes the VeriQual™ identity match
- Proven 2× verified lead lift — consistently outperforms legacy five-field form experiences
- Multi-channel deployment — deploys seamlessly across dealer websites, CRMs, off-site campaigns, and QR code activations
- Eliminates anonymous submissions — removes low-intent traffic and unverified form fills from the lead pipeline
Ideal For
Dealers focused on maximizing verified lead volume with minimal shopper friction. GPQ is the recommended entry point for dealers new to the FlexPath platform.
Upgrade Path
Dealers can expand into SVP to begin displaying real, credit-matched payments directly on SRP and VDP pages, monetizing existing website traffic.
Pricing
| Fee Type | Amount |
|---|---|
| Monthly Subscription | $299/month |
| One-Time Setup Fee | $299 |
| VeriQual™ Lead Surcharge | $0.43 per verified lead |
Note: The $0.43 VeriQual™ surcharge applies only when a lead successfully completes identity verification and receives a credit-matched pre-qualification profile. It applies regardless of the credit provider selected.
Module 2: SVP — Single-Vehicle Pre-Qual
Real, credit-matched payments embedded directly on SRPs and VDPs
SVP extends the core GPQ experience to the vehicle level. Rather than simply generating a pre-qualification lead, SVP surfaces personalized monthly payment information directly on the inventory pages where shoppers are actively browsing — connecting verified identity to a specific vehicle in real time.
Key Capabilities
- Vehicle-level payment display — shows real, personalized monthly payments directly on SRP and VDP pages
- Dynamic quoting across 200+ lenders — delivers real-time payment calculations using actual credit data, not estimates
- Shopper payment customization — enables shoppers to review and select payment options, increasing engagement and purchase intent
- OEM incentive and captive lender surfacing — surfaces applicable lender programs and manufacturer rebates to optimize affordability
- Inventory feed integration — operates as a fully native website experience tied to live dealer inventory
Ideal For
Dealers who prioritize real payment visibility at the vehicle level and want to engage shoppers more deeply on SRP and VDP pages. SVP is well suited for dealers looking to convert website browsing behavior into qualified financing engagement.
Upgrade Path
Dealers can expand into SBP to activate full-site personalization and unlock a payment-first shopping experience across the entire website.
Pricing
| Fee Type | Amount |
|---|---|
| Monthly Subscription | $399/month |
| One-Time Setup Fee | $399 |
| VeriQual™ Lead Surcharge | $0.43 per verified lead |
Module 3: SBP — Shop-by-Payment
Full-site shopping personalization driven by verified credit and buying intent
SBP represents the most comprehensive FlexPath module. It transforms the entire shopping journey through verified, credit-based personalization — dynamically tailoring the full website experience around real financial insights, shopper preferences, and buying intent.
Key Capabilities
- Payment-first inventory browsing — enables shoppers to browse inventory by monthly payment amount and upfront cash, simplifying complex pricing variables
- Full-site personalization — dynamically tailors the website experience using verified buyer data, financial insights, and behavioral context
- Upper-funnel engagement — engages shoppers earlier in their research process by providing relevant payment context before they reach a specific vehicle
- OEM rebate and lender program integration — incorporates real incentive programs for accurate, personalized payment scenarios
- Configurable payment scenarios — allows shoppers to customize terms and explore different payment structures, increasing time on site and purchase readiness
Ideal For
Dealer groups ready to deliver a fully personalized digital retail experience. SBP is the recommended module for organizations seeking to maximize conversion across the entire website, not just on individual vehicle pages.
Pricing
| Fee Type | Amount |
|---|---|
| Monthly Subscription | $499/month |
| One-Time Setup Fee | $499 |
| VeriQual™ Lead Surcharge | $0.43 per verified lead |
Module Comparison at a Glance
| Feature | GPQ | SVP | SBP |
|---|---|---|---|
| Identity-verified prequalification | ✓ | ✓ | ✓ |
| Phone-number-only entry | ✓ | ✓ | ✓ |
| CRM, website & campaign integration | ✓ | ✓ | ✓ |
| Real payments on SRP/VDP | — | ✓ | ✓ |
| Dynamic quoting across 200+ lenders | — | ✓ | ✓ |
| OEM incentive & lender program surfacing | — | ✓ | ✓ |
| Full-site payment-first personalization | — | — | ✓ |
| Monthly subscription | $299/mo | $399/mo | $499/mo |
| One-time setup fee | $299 | $399 | $499 |
Platform-Wide Key Differentiators
Regardless of which module is deployed, all FlexPath products share the following core platform advantages:
- Verified, credit-matched data — payments displayed are not estimates; they are derived from actual credit analysis
- Low-barrier shopper entry — phone number–based prequalification delivers 2× the completion rate of legacy multi-field forms
- Dynamic lender quoting — real-time payment calculation across 200+ lenders
- Seamless integrations — all modules connect with existing CRM platforms, dealer websites, advertising channels, and lead workflows
- QR code support — extends prequalification reach beyond the website to in-store promotions, direct mail, and on-the-lot interactions
Choosing the Right Module
The three modules are designed as a natural progression. Dealers can start with GPQ as the foundation and expand into SVP and SBP as their digital retail strategy matures:
- Start with GPQ if the primary goal is generating verified, credit-qualified leads with minimal friction and broad deployment flexibility.
- Add SVP if the goal is to display real, credit-matched payments on specific vehicle listings to deepen shopper engagement at the inventory level.
- Upgrade to SBP if the goal is a fully personalized, payment-first digital shopping experience across the entire dealer website.
Summary
FlexPath DXP's GPQ, SVP, and SBP modules form a connected, scalable product suite powered by the VeriQual™ identity-first pre-qualification engine. Each module addresses a distinct point in the shopper journey — from verified lead generation (GPQ), to vehicle-level payment engagement (SVP), to full-site payment personalization (SBP). Together, they enable dealers to deliver trusted, credit-matched digital experiences that improve lead quality, reduce shopper abandonment, and drive materially higher conversion rates.
For questions about module selection, setup, or onboarding, contact the FlexPath support team at support@flexpathdxp.com.