--- title: "VeriQual™ Platform: Overview & Benefits" description: Learn how FlexPath DXP VeriQual™ delivers identity-verified credit prequalification, real payments, and 2× lead lift for automotive dealers and lenders. --- [Skip to content](https://kb.flexpathdxp.com/flexpath-dxp-veriqual-platform-overview-benefits#main-content) English Show submenu for translations ![Logo - FlexPath + VeriQual PatPend - Horizontal - 1362x324-4](https://kb.flexpathdxp.com/hs-fs/hubfs/Logo%20-%20FlexPath%20+%20VeriQual%20PatPend%20-%20Horizontal%20-%201362x324-4.png?width=900&height=214&name=Logo%20-%20FlexPath%20+%20VeriQual%20PatPend%20-%20Horizontal%20-%201362x324-4.png) - [Tickets](https://243346793.hs-sites-na2.com/tickets-view) - [Sign out](https://243346793.hs-sites-na2.com/_hcms/mem/logout) Open main navigation Close main navigation - [Tickets](https://243346793.hs-sites-na2.com/tickets-view) - [Sign out](https://243346793.hs-sites-na2.com/_hcms/mem/logout) - English Show submenu for translations - [Contact us](mailto:info@flexpathdxp.com) [Contact us](mailto:info@flexpathdxp.com) How can we help you? - There are no suggestions because the search field is empty. 1. [FlexPath DXP Product Knowledge Base](https://kb.flexpathdxp.com/?hsLang=en) 2. [FlexPath DXP Solutions](https://kb.flexpathdxp.com/flexpath-dxp-solutions?hsLang=en) May 14, 2026 # VeriQual™ Platform: Overview & Benefits ## Learn what the FlexPath DXP VeriQual™ platform is, how its core modules work, and the key benefits it delivers for dealers, lenders, and partners seeking verified, credit-matched digital retail experiences. ### What Is FlexPath DXP VeriQual™? FlexPath DXP VeriQual™ is an identity-first pre-qualification platform that connects verified shoppers to real vehicles, real lenders, and real payments — seamlessly embedded within a dealer's Search Results Page (SRP) and Vehicle Detail Page (VDP) experience. Unlike traditional pre-qualification widgets, FlexPath operates as a true **Digital Experience Platform (DXP)**, transforming a dealer's website into a verified-credit gateway rather than a standard lead capture form. The platform verifies a shopper's identity upfront — delivering real, credit-based payments directly inside the shopping experience without introducing unnecessary friction. VeriQual™ is a patent-pending technology. It sets a clear standard in fraud prevention and credit prequalification by starting the entire workflow with just a phone number. ### The Core Problem VeriQual™ Solves Traditional digital retailing tools fall into two categories, each with significant drawbacks: - **Legacy lead forms** generate volume but deliver anonymous form submissions, estimated (not real) payments, and high-friction multi-step applications — resulting in low buyer intent and poor close rates. - **Traditional credit tools** are accurate but introduce consumer friction, rely on hard pulls, and are designed for in-store F&I workflows rather than digital retail — occurring too late in the funnel to drive meaningful online conversion. VeriQual™ bridges this gap by verifying identity upfront and delivering real, credit-matched payments directly inside the shopping experience — eliminating anonymous form fills and estimated payments, and replacing them with verified, credit-matched buying intent. ### Core Platform Modules The FlexPath DXP VeriQual™ platform is composed of four interconnected modules that work together as one connected platform. ### Get Pre-Qualified (GPQ) GPQ is identity-first pre-qualification embedded directly on the dealer website, generating verified, credit-analyzed leads using only a phone number. - Delivers 2× lift compared to legacy forms - Generates verified, credit-analyzed leads in real time - Deploys seamlessly across websites, CRMs, off-site campaigns, and QR activations - Eliminates anonymous form fills and low-intent traffic - Ideal for dealers focused on verified lead volume with minimal form friction **Pricing:** $299/month + $299 one-time setup fee ### Single-Vehicle Prequalification (SVP) SVP extends the core GPQ experience to the vehicle level — displaying real, personalized monthly payments directly on SRPs and VDPs. - Delivers real-time dynamic payment quoting across 200+ lenders using real credit data - Enables shoppers to customize and select payments, increasing engagement and intent - Surfaces captive lender programs and OEM incentives to optimize affordability - Ideal for dealers prioritizing real payment visibility on SRP/VDP pages **Pricing:** $399/month + $399 one-time setup fee ### Shop-by-Payment (SBP) SBP transforms the shopping journey through verified, credit-based personalization — dynamically tailoring the full website experience around real financial insights, preferences, and buying intent. - Enables shoppers to browse inventory by monthly payment and upfront cash, simplifying complex pricing variables - Engages upper-funnel shoppers with relevant payment context - Integrates OEM rebates and lender programs for accurate payments - Ideal for dealer groups ready to personalize the full website experience **Pricing:** $499/month + $499 one-time setup fee ### OEM Data Hub (Incentives + Lender Programs) The OEM Data Hub enables more accurate payment merchandising by surfacing real-time captive incentive programs and lender rebates. It enhances digital merchandising strategy, payment accuracy, and marketing analytics across channels. **Pricing:** $140/month ### VeriQual™ Lead Surcharge A per-lead surcharge of **$0.43** applies to VeriQual™ verified leads with a score-matched credit pull. This surcharge covers FlexPath's hard costs for identity verification and FICO-matched soft-pull credit analysis. It only applies when a lead successfully completes the VeriQual™ match — meaning identity was verified and a credit-matched pre-qualification profile was returned. The surcharge applies regardless of which credit provider is selected. ### Key Platform Differentiators - **Phone number–based entry** delivers a low-barrier experience with 2× the completion rate of legacy five-field forms - **Verified, credit-matched data** — payments presented to shoppers are not estimates - **Dynamic quoting across 200+ lenders** for real-time, accurate payment options - **Seamless integrations** — all modules connect with existing CRM systems, websites, advertising channels, and lead workflows - **Patent-pending identity verification** serves as the first line of defense against identity fraud in the prequalification process ### Business Benefits Deploying the FlexPath DXP VeriQual™ platform delivers measurable outcomes for dealerships and their teams: - Increases verified lead conversion rates, often exceeding 2× lift - Improves lead quality and overall funnel predictability - Reduces shopper abandonment during prequalification and financing workflows - Strengthens shopper trust through verified, personalized payment experiences - Reduces identity fraud and downstream credit exposure - Improves sales efficiency through higher-intent buyer engagement - Enables more accurate payment merchandising using real lender and incentive data - Creates a more seamless transition between online engagement and in-store sales processes - Cuts cost-per-lead — in A/B testing, VeriQual™ has demonstrated the ability to cut lead acquisition costs in half ### Multi-Channel Deployment FlexPath VeriQual™ is designed to reach shoppers wherever they engage. The platform can be deployed across: - Dealer websites (SRP and VDP pages) - QR-enabled prequalification activations - Direct mail campaigns - In-store and on-the-lot interactions - Off-site advertising and digital campaigns ### Who VeriQual™ Is Built For The platform is purpose-built for: - **Automotive, Powersports, and RV dealerships** seeking verified lead volume and higher-intent shopper engagement - **Dealer groups** looking to personalize the full website experience with credit-verified payment data - **Fintech lenders and partners** requiring seamless API integration, lender waterfall capabilities, and verified identity prequalification - **Digital retailing vendors** aiming to deliver a differentiated, fraud-resistant, credit-matched experience to their dealer clients ### Getting Started Most accounts go live in **5–7 business days** once all setup requirements are complete. The standard onboarding workflow follows five steps: 1. **Contract** — Execute the signed dealer agreement 2. **Setup Form** — Complete the setup intake form with all required dealer information 3. **Integration Prep** — Confirm website and CRM integration readiness 4. **Web + Credit Setup** — Configure credit bureau access and website placement 5. **Launch** — FlexPath activates the platform once all inputs are received For additional support, contact the FlexPath team at [support@flexpathdxp.com](mailto:support@flexpathdxp.com). ### Summary FlexPath DXP VeriQual™ is a comprehensive, identity-first Digital Experience Platform that fundamentally changes how dealerships engage and prequalify shoppers online. By verifying identity before a credit inquiry is made, the platform simultaneously reduces fraud exposure, eliminates low-intent leads, and delivers real, credit-matched payments directly within the vehicle shopping experience. With modular products — GPQ, SVP, SBP, and the OEM Data Hub — dealers and their partners can deploy a connected, scalable prequalification strategy that drives verified conversions and measurable business outcomes. - [FlexPath DXP Solutions](https://kb.flexpathdxp.com/flexpath-dxp-solutions?hsLang=en) - [FlexPath Lead Management](https://kb.flexpathdxp.com/flexpath-lead-management?hsLang=en) - [Partner Enablement](https://kb.flexpathdxp.com/partner-enablement?hsLang=en) [mailto:info@flexpathdxp.com](mailto:info@flexpathdxp.com) Copyright © 2026, FlexPath DXP