VeriQual™ Platform: Overview & Benefits

What Is FlexPath DXP VeriQual™?

FlexPath DXP VeriQual™ is an identity-first pre-qualification platform that connects verified shoppers to real vehicles, real lenders, and real payments — seamlessly embedded within a dealer's Search Results Page (SRP) and Vehicle Detail Page (VDP) experience.

Unlike traditional pre-qualification widgets, FlexPath operates as a true Digital Experience Platform (DXP), transforming a dealer's website into a verified-credit gateway rather than a standard lead capture form. The platform verifies a shopper's identity upfront — delivering real, credit-based payments directly inside the shopping experience without introducing unnecessary friction.

VeriQual™ is a patent-pending technology. It sets a clear standard in fraud prevention and credit prequalification by starting the entire workflow with just a phone number.

The Core Problem VeriQual™ Solves

Traditional digital retailing tools fall into two categories, each with significant drawbacks:

• Legacy lead forms generate volume but deliver anonymous form submissions, estimated (not real) payments, and high-friction multi-step applications — resulting in low buyer intent and poor close rates.
• Traditional credit tools are accurate but introduce consumer friction, rely on hard pulls, and are designed for in-store F&I workflows rather than digital retail — occurring too late in the funnel to drive meaningful online conversion.

VeriQual™ bridges this gap by verifying identity upfront and delivering real, credit-matched payments directly inside the shopping experience — eliminating anonymous form fills and estimated payments, and replacing them with verified, credit-matched buying intent.

Core Platform Modules

The FlexPath DXP VeriQual™ platform is composed of four interconnected modules that work together as one connected platform.

Get Pre-Qualified (GPQ)

GPQ is identity-first pre-qualification embedded directly on the dealer website, generating verified, credit-analyzed leads using only a phone number.

• Delivers 2× lift compared to legacy forms
• Generates verified, credit-analyzed leads in real time
• Deploys seamlessly across websites, CRMs, off-site campaigns, and QR activations
• Eliminates anonymous form fills and low-intent traffic
• Ideal for dealers focused on verified lead volume with minimal form friction

Pricing: $299/month + $299 one-time setup fee

Single-Vehicle Prequalification (SVP)

SVP extends the core GPQ experience to the vehicle level — displaying real, personalized monthly payments directly on SRPs and VDPs.

• Delivers real-time dynamic payment quoting across 200+ lenders using real credit data
• Enables shoppers to customize and select payments, increasing engagement and intent
• Surfaces captive lender programs and OEM incentives to optimize affordability
• Ideal for dealers prioritizing real payment visibility on SRP/VDP pages

Pricing: $399/month + $399 one-time setup fee

Shop-by-Payment (SBP)

SBP transforms the shopping journey through verified, credit-based personalization — dynamically tailoring the full website experience around real financial insights, preferences, and buying intent.

• Enables shoppers to browse inventory by monthly payment and upfront cash, simplifying complex pricing variables
• Engages upper-funnel shoppers with relevant payment context
• Integrates OEM rebates and lender programs for accurate payments
• Ideal for dealer groups ready to personalize the full website experience

Pricing: $499/month + $499 one-time setup fee

OEM Data Hub (Incentives + Lender Programs)

The OEM Data Hub enables more accurate payment merchandising by surfacing real-time captive incentive programs and lender rebates. It enhances digital merchandising strategy, payment accuracy, and marketing analytics across channels.

Pricing: $140/month

VeriQual™ Lead Surcharge

A per-lead surcharge of $0.43 applies to VeriQual™ verified leads with a score-matched credit pull. This surcharge covers FlexPath's hard costs for identity verification and FICO-matched soft-pull credit analysis. It only applies when a lead successfully completes the VeriQual™ match — meaning identity was verified and a credit-matched pre-qualification profile was returned. The surcharge applies regardless of which credit provider is selected.

Key Platform Differentiators

• Phone number–based entry delivers a low-barrier experience with 2× the completion rate of legacy five-field forms
• Verified, credit-matched data — payments presented to shoppers are not estimates
• Dynamic quoting across 200+ lenders for real-time, accurate payment options
• Seamless integrations — all modules connect with existing CRM systems, websites, advertising channels, and lead workflows
• Patent-pending identity verification serves as the first line of defense against identity fraud in the prequalification process

Business Benefits

Deploying the FlexPath DXP VeriQual™ platform delivers measurable outcomes for dealerships and their teams:

• Increases verified lead conversion rates, often exceeding 2× lift
• Improves lead quality and overall funnel predictability
• Reduces shopper abandonment during prequalification and financing workflows
• Strengthens shopper trust through verified, personalized payment experiences
• Reduces identity fraud and downstream credit exposure
• Improves sales efficiency through higher-intent buyer engagement
• Enables more accurate payment merchandising using real lender and incentive data
• Creates a more seamless transition between online engagement and in-store sales processes
• Cuts cost-per-lead — in A/B testing, VeriQual™ has demonstrated the ability to cut lead acquisition costs in half

Multi-Channel Deployment

FlexPath VeriQual™ is designed to reach shoppers wherever they engage. The platform can be deployed across:

• Dealer websites (SRP and VDP pages)
• QR-enabled prequalification activations
• Direct mail campaigns
• In-store and on-the-lot interactions
• Off-site advertising and digital campaigns

Who VeriQual™ Is Built For

The platform is purpose-built for:

• Automotive, Powersports, and RV dealerships seeking verified lead volume and higher-intent shopper engagement
• Dealer groups looking to personalize the full website experience with credit-verified payment data
• Fintech lenders and partners requiring seamless API integration, lender waterfall capabilities, and verified identity prequalification
• Digital retailing vendors aiming to deliver a differentiated, fraud-resistant, credit-matched experience to their dealer clients

Getting Started

Most accounts go live in 5–7 business days once all setup requirements are complete. The standard onboarding workflow follows five steps:

1. Contract — Execute the signed dealer agreement
2. Setup Form — Complete the setup intake form with all required dealer information
3. Integration Prep — Confirm website and CRM integration readiness
4. Web + Credit Setup — Configure credit bureau access and website placement
5. Launch — FlexPath activates the platform once all inputs are received

For additional support, contact the FlexPath team at support@flexpathdxp.com.

Summary

FlexPath DXP VeriQual™ is a comprehensive, identity-first Digital Experience Platform that fundamentally changes how dealerships engage and prequalify shoppers online. By verifying identity before a credit inquiry is made, the platform simultaneously reduces fraud exposure, eliminates low-intent leads, and delivers real, credit-matched payments directly within the vehicle shopping experience. With modular products — GPQ, SVP, SBP, and the OEM Data Hub — dealers and their partners can deploy a connected, scalable prequalification strategy that drives verified conversions and measurable business outcomes.