VeriQual™ Surcharge and Pricing Structure
Learn how the FlexPath VeriQual™ per-lead surcharge works, what triggers it, and how it fits within the overall FlexPath DXP subscription pricing model.
Overview
FlexPath DXP operates on a two-part pricing model: a recurring subscription fee tied to the product module(s) a dealer activates, and a per-lead VeriQual™ surcharge that applies only when a verified lead is successfully produced. Understanding both components is essential for clients, onboarding teams, and sales personnel when presenting, contracting, and supporting FlexPath deployments.
The VeriQual™ Surcharge Explained
The VeriQual™ (VQ) surcharge is a per-lead fee of $0.43 that covers FlexPath's direct costs for identity verification and FICO-matched soft-pull credit analysis. It is charged each time a shopper successfully completes the VeriQual™ match — meaning their identity has been verified and a credit-matched pre-qualification profile has been returned.
Key principle: The surcharge is performance-based. If a lead does not complete the VeriQual™ match, the surcharge does not apply. Dealers are only charged when verified, credit-qualified output is delivered.
What Triggers the Surcharge
The $0.43 VQ surcharge is triggered when all of the following conditions are met:
- The shopper's identity has been successfully verified through the VeriQual™ process.
- A FICO-matched soft-pull credit analysis has been completed and returned.
- A credit-matched pre-qualification profile has been generated for the shopper.
Leads that do not reach this outcome — such as No Pull leads, No Hit leads, or incomplete sessions — do not incur the surcharge.
Credit Provider and Surcharge Applicability
The $0.43 VQ surcharge applies regardless of which credit provider is selected for soft pulls. Whether a dealer uses 700 Credit, Agility Credit, or an alternative integrated vendor, the surcharge remains the same. The surcharge is a FlexPath platform fee — it is not determined by the credit bureau or soft-pull vendor used.
Why a Soft Pull?
FlexPath uses a soft-pull credit inquiry as part of the VeriQual™ process. Soft pulls increase conversion rates by reducing friction and perceived commitment for shoppers. Importantly:
- The soft pull does not impact the consumer's credit score.
- It does not appear to lenders and does not generate trigger leads.
- FlexPath uses an auto-enhanced bureau, which draws on the same underlying data as a hard pull — but the inquiry is only visible to the consumer.
Subscription Pricing by Product Module
In addition to the per-lead surcharge, each FlexPath product module carries its own monthly subscription fee and a one-time setup fee. The table below outlines the pricing structure by module:
| Product Module | Monthly Subscription | One-Time Setup Fee |
|---|---|---|
| Get Pre-Qualified (GPQ) | $299/month | $299 |
| Single-Vehicle Pre-Qual (SVP) | $399/month | $399 |
| Shop-by-Payment (SBP) | $499/month | $499 |
| OEM Data Hub (Incentives + Lender Programs) | $140/month | — |
| FlexPath VeriQual™ Lead Surcharge | — | $0.43 per verified lead |
How the Two-Part Pricing Model Works Together
Every active FlexPath deployment includes both components:
- Subscription fee: A fixed monthly cost based on the product module(s) activated. This covers platform access, integration, and ongoing feature availability.
- VeriQual™ surcharge: A variable per-lead cost billed only when identity verification and FICO-matched credit analysis are successfully completed for a shopper.
About the VeriQual™ Surcharge
The VeriQual™ surcharge is designed to align verified buyer intent with measurable dealer value — not anonymous website activity.
- The surcharge only applies when FlexPath successfully delivers a verified, credit-matched lead — not for partial engagement or incomplete sessions.
- It reflects the actual cost of running identity verification and FICO-matched soft-pull credit analysis on behalf of the dealer.
- Because the surcharge is tied to successful output, dealers are investing in confirmed buyer intent rather than paying for anonymous form submissions.
Summary
The FlexPath VeriQual™ pricing model is composed of a fixed monthly subscription per product module and a performance-based per-lead surcharge of $0.43 — applied exclusively when a verified, FICO-matched pre-qualification profile is successfully returned. The surcharge is consistent across all credit providers and is a core component of the FlexPath value proposition: dealers pay for verified, credit-qualified results. Ensuring clients understand this structure at the point of sale and prior to onboarding is essential to a smooth deployment and a strong ongoing relationship.