Understanding No Name and No Hit Leads in FlexPath
Learn what No Name and No Hit leads are in FlexPath, why they occur, and how to interpret and handle them effectively within your lead management workflow.
Overview
FlexPath generates several distinct lead types based on how far a shopper progresses through the VeriQual™ identity verification and prequalification flow. Two lead types that commonly require clarification are No Name Leads and No Hit Leads. Understanding what triggers each type — and how to respond — helps your team prioritize follow-up accurately and avoid misinterpreting shopper intent or creditworthiness.
What Is a No Name Lead?
A No Name Lead occurs when a shopper provides a phone number but exits the flow before confirming their name.
Here is how this scenario typically unfolds:
- The shopper enters their phone number and, in some cases, completes the one-time passcode (OTP) step.
- If a credit match is not returned from the credit bureau, FlexPath prompts the shopper to provide their name to continue.
- If the shopper abandons the flow at that point without entering their name, the lead is captured and submitted without a name.
Important: FlexPath holds the session for up to five minutes to allow the shopper an opportunity to return and complete the form. If the shopper does not return within that window, the lead is sent as-is. A phone-only lead with no name still carries engagement value and is preferable to receiving no lead at all.
What Is a No Hit Lead?
A No Hit Lead is generated when the credit bureau is unable to locate a matching credit file for the shopper.
Key points to understand about No Hit Leads:
- No credit profile was found — the bureau query returned no matching record for the shopper's identity information.
- A No Hit does not indicate disqualification. It only means no credit file was returned at the time of the inquiry.
- No Hit Leads are displayed separately from other lead types in the FlexPath Portal, allowing your team to identify and handle them distinctly.
Common reasons a No Hit may occur include a shopper with no established credit history, a recently immigrated individual, or a very young adult who has not yet built a credit profile.
How No Name and No Hit Leads Differ from Other Lead Types
To place these lead types in context, the following table summarizes how No Name and No Hit Leads compare to related FlexPath lead scenarios:
| Lead Type | What Happened | Key Consideration |
|---|---|---|
| No Name Lead | Shopper provided a phone number but did not confirm their name before exiting. | FlexPath waits up to five minutes before sending the lead. Follow up using the available phone number. |
| No Hit Lead | Identity was captured, but no matching credit file was found by the bureau. | Does not indicate the shopper is unqualified — no credit file was returned, not that credit was denied. |
| No Pull Lead | Shopper did not complete identity confirmation; only phone number or OTP was verified. | Represents early-stage engagement; limited identity or credit data available. |
| Thin Credit File | A credit match was returned, but the shopper has limited or no established credit history. | FICO score may not be available; full spectrum lending options may apply. |
Best Practices for Handling These Lead Types
No Name Leads
- Use the available phone number to initiate outreach. Even without a name, the verified phone number confirms that a real person engaged with the prequalification flow.
- Treat these leads as early-stage opportunities. The shopper demonstrated intent by beginning the process.
- Ensure your CRM is configured to accept and categorize leads from FlexPath (provider ID:
FPDXP, delivered fromleads@adf.flexpathdxp.com) so No Name Leads are not inadvertently filtered or discarded.
No Hit Leads
- Do not dismiss No Hit Leads as unqualified. The absence of a credit file is not a negative credit outcome — it is a data gap that a conversation can help address.
- Consider reaching out to explore financing options appropriate for consumers with no established credit history, including full spectrum lending options where applicable.
- Review No Hit Leads in the FlexPath Portal, where they are listed separately for easy identification and prioritization.
- If a shopper returns and continues engaging after the initial lead submission, an updated lead will automatically be sent to your CRM reflecting the most recent activity.
Viewing These Leads in the FlexPath Portal
To review No Name and No Hit Leads in the portal:
- Log in to the FlexPath Portal using your secure email-based access link.
- Navigate to the Leads section from the left-hand menu.
- Select Get / Refresh Data after choosing your preferred date range and filter settings.
- Review the Lead Type column in the Leads List to identify No Name and No Hit entries.
- Use the Lead Engagement Report for a high-level snapshot of lead volume and type distribution across your account.
Tip: Filter out test leads when reviewing reports to ensure your data reflects real shopper activity only.
Summary
No Name and No Hit Leads represent real shopper engagement that deserves a thoughtful follow-up approach. A No Name Lead captures a verified phone number from a shopper who exited before confirming their name — FlexPath holds the session for up to five minutes before sending the lead. A No Hit Lead reflects a shopper whose identity was verified but for whom no credit file was found, which is not equivalent to a credit denial. Both lead types should be reviewed in the FlexPath Portal, properly categorized in your CRM, and treated as meaningful opportunities rather than disqualifications. For additional support, contact support@flexpathdxp.com to schedule a session with a FlexPath Subject Matter Expert.